Save Our Kids was a local non-profit organization whose mission was to drive initiative towards preventing teen suicides. I worked as a graphic designer for the organization and helped to develop the initial identity for the project. I was tasked with creating an identity that was both professional for a non-profit organization but was also attractive and relatable to invoke emotion from stakeholders who were interacting with the brand.

When creating the logo for Save Our Kids, I wanted to develop a brand that would feel current with trends in suicide prevention initiatives. Around this same time, the Netflix series 13 Reasons Why had popularized the semicolon as a symbol to be associated with suicide prevention. The semicolon, in this context, is supposed to symbolize a "pause" in the person's life, as opposed to a period which would indicate a full-stop. I was fascinated by this symbolism and decided to play on it when developing this brand.